Free Ebook Velocity 2.0, by Dale Pollak
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Velocity 2.0, by Dale Pollak
Free Ebook Velocity 2.0, by Dale Pollak
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Product details
Paperback: 298 pages
Publisher: New Year Publishing LLC (January 1, 2013)
Language: English
ISBN-10: 1935547399
ISBN-13: 978-1935547396
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#960,045 in Books (See Top 100 in Books)
given as a gift and they loved it
This book is a powerful roadmap on designing an auto dealership for the near future. Dealers will find it hard to make the changes he suggests...which is better for those of us who do now. I want to implement the "new" three department plan in my dealership soon. A "Digital Debbie" is the first step. Thanks, Dale, for showing me the way. God Bless you.
The ideas presented in this book are well researched and easily understood. I read it in one sitting and took pages of notes - action items that our company must execute in order to be successful in today's retail used car market. I would strongly recommend this book as a Must-Have to any auto dealer that wants to do more than just show up!
This is a must read for the Internet Director or Used Car Manager. Sad but too many of the old school car guys won't change until they are so desperate, they have no other option.
Dale Pollak needs to stop writing! Every time I read some information Dale puts out whether through his books or his Velocity blog I learn something else that I need to improve on. As a digitally savvy store we think we have things figured out pretty well...... then bang! More info from Dale and a new goal sheet created. Dale has changed the way we look at the used car market and Velocity 2.0 only challenges us further. Best $20 I'll invest this year!
Very good
Dale Pollak knows the auto industry. This book is a great read for anyone in the used car industry. I look forward to his next book.
With 35 years in the car business under my belt I can state beyond a shadow of a doubt that the "mature" internet driven market Dale describes along with his "pixel metrics" are a proven road map for automotive success. If you are looking for fact based, spot on advice for 21st Century automotive retailing this book is a must read. If you are a dealer from the Twin Cities I hope you never read this book!
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