PDF Ebook , by Jason G. Miles
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, by Jason G. Miles
PDF Ebook , by Jason G. Miles
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Product details
File Size: 3593 KB
Print Length: 258 pages
Page Numbers Source ISBN: 0071830545
Publisher: McGraw-Hill Education; 1 edition (January 3, 2014)
Publication Date: January 3, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00GTHTDQU
Text-to-Speech:
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Amazon Best Sellers Rank:
#349,404 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Easy to read and helpful
Great book!
thanks
Great content and up to date information
Very satisfied. Would buy again from this seller.
The author does a good job of giving you an overview of YouTube and how to effectively integrate several social media platforms.He describes various types of videos you can create, but the book does not go into how to make videos.The book does review options for advertising on YouTube as well.There is no discussion of Google Plus hangouts or how YouTube and Google Plus are integrated.
The is a really great book. Lots of top notch information
Just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space, and marketers are leveraging YouTube in powerful new ways to expand their reach and strengthen their brands, according to Jason Miles in this book.However, most established businesses fail to take advantage of the opportunities that YouTube offers because of:• Lack of creative talent to produce engaging videos• Fear of being on camera• Internal bureaucracy• Fear of taking risks, resulting in uninspired videos which fail to attract attention• Misunderstanding YouTube’s purpose• Failure to adopt a marketing strategy which will work on the YouTube platform• Inability to accept videos with lower production values but higher engagement valuesThe author describes the YouTube marketing journey of his family’s business, and how they used engaging low-budget videos, interaction with commenters, contests, a range of YouTube promotional tools, and integration with other forms of social media, to build a substantial band of loyal customers. Key factors in the success included creating videos quickly and frequently, and showing a high level of responsiveness to feedback.In my opinion this is a very helpful book, describing in a clear and interesting manner how any business can benefit from YouTube marketing. If everyone were to take the author’s advice, the value of video marketing would be diminished by overcrowding. Fortunately, most businesses suffer from too much inertia to take full advantage of YouTube, and accordingly substantial opportunities remain for anyone who has sufficient energy and persistence.
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